New name and label for our Retinol Ultra Skin Care Crème w/Sunscreen
We are writing to share with you some upcoming changes to our products. We value your opinion, and want to let you know that we take them to heart. Many customers have commented that the size of the type on our label is too small to read. We also realize that several of our products use the same jar and cap making it difficult to distinguish between the products.
So, we want to let you know that as we comply with increased regulations of labels on cosmetic products, we have made the design changes that you asked for. We have increased the size of the font to make our label on this product easier to read and added a design change to make it easier to distinguish from other products.
The new name of our Retinol Ultra Skin Care Crème with Sun Protection will be Retinol Ultra Skin Care Crème – Day Defense. There is no change to the formula or to the product. It will take us some time to change our catalogs and marketing materials, so you may continue to see Retinol Ultra Skin Care Crème with Sun Protection, but rest assured that the crème inside the jar remains exactly the same as you have enjoyed for years.
The new name reflects that our product continues to defend against the environment we live in, which is crucial in maintaining the health of our skin. Numerous studies have indicated that pollutants can cause various reactions in our skin and the way it repairs itself. Consider our weather, the harsh winters and dry hot summers in some parts of our country, truly there are environmental issues all year long. A well known culprit is overexposure to the sun. Our Retinol Ultra Skin Care Crème – Day Defense (formerly Retinol Ultra Skin Care Crème with Sun Protection) continues to have sun protection properties, but with an SPF under 6. That’s why we continue to recommend a sun screen product with an SPF of 30 or greater for extended sun exposure.
At E. Burnham we believe your best defense against the environment is being diligent with your skin care products. Our specially formulated cleansers, toner and most importantly day and night moisturizers, can make a noticeable difference in the overall health and appearance of your skin. Of course as loyal customers you already know this, and we thank you for sharing your beauty secret.
This product is currently in production, and we expect it to be ready to ship approximately March 15. Thank you for your patience as we work to get this product ready for launch.
Thank you, we are grateful for your business.
Nancy Kittle, President and Daughter of the Founder
p.s. We love hearing your feedback, and appreciate your help in improving our products. Like us on Facebook and let us know your thoughts.